Our story began where art meets expertise.
I, Fía, an artist inspired by Iceland’s haunting silence and golden light, took a leap of faith into a land both raw and exquisite. Hrannar, a real estate expert with a decade of mastery, guided me through the terrain, turning discovery into possibility. What began as a single transaction became a shared vision: to curate Iceland’s finest homes, crafting sanctuaries that harmonize with both nature and the lives of those who inhabit them.
As an artist and investor, I bring a sensibility for texture, light, and atmosphere, ensuring every home resonates with beauty and purpose. Hrannar brings precision and creativity to navigating the market, transforming complex challenges into bespoke solutions. Together, we shape HEIMA COLLECTION, one sanctuary at a time — where Iceland’s natural spirit meets your personal vision.
To realize our vision, we collaborate with dedicated specialists in architecture, law, and development. Every home is crafted with care, legal certainty, and a commitment to timeless quality.
With a background in interior design and over a decade of experience in art, branding, and entrepreneurship, Fía brings a unique creative vision to HEIMA COLLECTION. An artist at heart, she draws inspiration from Iceland’s raw textures, shaping a refined aesthetic that bridges design and storytelling. As both a homeowner and an investor in rental properties, she understands the journey from aspiration to ownership and brings empathy, as well as expertise, to every client relationship.
fia@heimacollection.com
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Growing up in the Icelandic countryside, Hrannar developed a deep connection to the land that continues to guide his work today. A licensed real estate agent with decades of entrepreneurial experience, he has built his career on navigating complex opportunities with creativity and precision. Known for crafting bespoke solutions tailored to each client, he combines practical expertise with a grounded perspective, ensuring every transaction is approached with both insight and care.
+354 899 0720
hrannar@heimacollection.com
A leading Icelandic attorney, Hólmgeir has built his reputation as one of the country’s foremost experts in real estate law. With over a decade of experience, including years as a tax attorney at Ernst & Young hf. and the Tax Commissioner in Reykjavík, he now focuses almost exclusively on real estate transactions. Known for his precision and deep knowledge of Icelandic regulations, he ensures every client’s needs are met with clarity and confidence.
With a degree in Business Administration from the University of Iceland, Obba brings sharp organizational skills and a wealth of hands-on experience to real estate transactions. In recent years, she has specialized in preparing documentation, liaising with financial institutions and contractors, and overseeing the finer details of property sales. Her thorough expertise ensures every process runs seamlessly.
Anton is an attorney licensed to practice before the district court and has also completed the qualification program to become a certified real estate and ship broker. Since graduating from the University of Iceland in 2019, he has worked as a legal officer at the District Commissioner in the capital area and as a lawyer at Vörður Insurance. He will primarily work on contract drafting and document preparation for the firm, as well as provide ongoing services to clients.
Gerður earned her degree in Interior Architecture from IADT in the United States in 2012 and worked in the field for several years, developing a strong eye for spatial design and aesthetics. She has also completed both basic and advanced coaching programs, along with studies in positive psychology. This blend of creative expertise and people-focused training gives her a unique approach to her work. Gerður now serves as an assistant in the company’s contracts department, where her diverse skills add valuable insight to the team.
Þórunn completed her BA degree at the University of Iceland Faculty of Law in the spring of 2025. Alongside her studies, she gained experience working at HMS. Þórunn now works in the office, where she primarily handles communication with the District Commissioner and financial institutions.